SERVICES
Helping leaders invest wisely in digital and see the results
Digital products are no longer side projects. They’re at the core of how your business operates and grows.
But navigating where to invest and how to show results can feel overwhelming. At Michigan Software Labs, our team loves a complex challenge. Our role is to guide you from vision through delivery and beyond. We bring clarity and focus, turning digital decisions into software that helps you grow your business.
Partnering across your digital journey
1. Digital clarity & strategy
We help leadership teams uncover valuable opportunities, align stakeholders, and plan digital investments with confidence.
- Discovery workshops to surface pain points and opportunities.
- Stakeholder interviews and current-state mapping.
- Opportunity and value analysis to identify smart bets.
- Digital roadmaps that connect business goals, user needs, and technical realities.
2. Product design and engineering
We’ll help you turn your ideas into products that solve real problems for your business and your users. Our team partners with you to validate direction and deliver scalable software.
- Readiness Lab: 3 weeks to align stakeholders, assess feasibility, and define scope.
- Product strategy: 6-8 weeks to validate product direction through user research, experience mapping, and business case definition.
- Product engineering: through the design and development of custom mobile, web, AI, and data-driven solutions.
3. Product and portfolio growth
We’ll guide how your digital products adapt, scale, and continue creating value as your business evolves.
- Ongoing product enhancements and modernization to increase business value.
- Portfolio clarity to prioritize where to invest next
- Performance and analytics reviews to measure ROI and inform roadmap decisions.
- Strategic guidance and embedded leadership (fractional/advisory) to strengthen internal product and technology teams.
The challenges leaders bring to us
Digital leaders in manufacturing, logistics, healthcare, and other complex industries often share similar struggles:
- Legacy systems holding you back: Outdated tools make it hard to move quickly without adding risk.
- Limited team capacity: Your IT or product team is already stretched thin, leaving little room for new initiatives.
- Pressure to prove ROI: Every digital dollar has to be justified, but it’s not always clear what will actually pay off.
- High stakes for change: Choosing the wrong project or the wrong partner can waste money and damage trust.
At MichiganLabs, we’ve built our approach to meet these challenges. That’s why our partnerships start with strategy and always tie back to measurable business results.
What sets us apart
At MichiganLabs, we deliver value with the same care and quality we’d expect for ourselves. Here’s how we do it:
Full product team:
- We’re a fully integrated team, offering digital strategy, product design, and product engineering. You gain a single trusted partner guiding your digital journey. And with our diverse skill sets and years of experience, we’re ready to tackle any challenge you bring to the table.
Top local talent:
- Our co-located, West Michigan team has been assembled from top talent we have sourced from across the world. When you work with us, we assemble a dedicated, stable project team that will collaborate closely with you and your team. We believe that this partnership adds value as our team learns the nuances of your industry.
Investment in growth:
- Guided by our core value of ‘constant curiosity,’ we invest in the professional development of our team and the best industry tools. Our team stays on top of industry trends, human centered design practices, platform updates, and engineering standards of practice so that you can focus on your business and your customers.
What our partners have achieved
Shared Logic
Shaping the future of ERP for the recycling industry
Ambs
Empowering Ambs Call Center with rapid feature enhancements for seamless operations
Orb Aerospace
Supporting the first trans-Pacific flight by an unmanned humanitarian drone
Rutgers University
Storm/Breaker helps users improve mental health
Why leaders trust us
“The quality of Michigan Software Labs’ deliverables was excellent. They were faithful to the project timeline and identified solutions quickly, even when we had delays due to unforeseen issues. Their interest in the project made us feel like they believed in the app as much as we did.”
- Dr. Edward Selby, Professor at Rutgers University
"I would highly recommend Michigan Software Labs to any organization looking to jumpstart their product development journey. MichiganLabs has both the technical talent and business experience that allowed us to meet our project goals and scale our team."
- Todd Piper, CIO Shared Logic
"If you’re looking for a development team that delivers fast, reliable results without sacrificing quality, Michigan Software Labs is the way to go. Their team is professional, talented, and very responsive. The end result is software that works flawlessly and has amazing UI/UX that you'll be proud to put your name on."
- Aaron Boatin, President, Ambs Call Center
We’ll help you move forward with clarity
Bring us your toughest digital challenge. We’ll work with you to define the right path, and build the solution that gets you there.
Teams often work with us to:
- Make smart digital decisions without overbuilding
- Modernize legacy systems without losing momentum
- Build tools their teams actually want to use
- Turn tech into a long-term advantage, not just a quick fix
- Navigate change with a partner who speaks their language
Request an appointment for a discovery conversation.