Services

We build for you like we build for us

Our process

Core services

We’re your full-service digital product partners. With almost 15 years proven experience solving complex business challenges, here’s how we can help you.

Strategic partnership

  • Onsite work sessions
  • Product development
  • Software roadmap
  • Path to revenue or ROI
  • Technical requirements
  • User engagement & acquisition
  • Metrics integration & monitoring

Custom app development

  • Mobile applications
  • Web backend systems
  • Responsive web
  • Internet of things
  • Integrations
  • Embedded systems

Human-centered design

  • User research
  • User interface design
  • Animation
  • Prototyping
  • Usability testing

Dev-Ops & deployment

  • System architecture
  • Cloud setup & management
  • Automated testing
  • Security resilience
  • Continuous delivery
  • SCRUM & SAFe agile

Quality control & testing

  • Cross-platform testing
  • User interface testing
  • Code reviews
  • New OS testing
  • Automated testing

Growth & optimization

  • Key metrics & business value strategy
  • Analytics tracking integration
  • Monitoring & optimization
  • A/B testing
  • Usability testing

Our process

1

Discovery and architecture

Aligning business, technology, and customer needs.

Innovation doesn’t happen around a boardroom table. That’s why we employ proven methods that put us in the shoes of your users. At MichiganLabs, human-centered research always drives design and development.

2

DESIGN AND PROTOTYPE

Creating human-centered product design and prototyping.

We take pride in our craft. Drawing on our deep expertise in design, our product design team cares for your user’s experience over the entire customer journey, at every touchpoint with your company.

3

BUILD AND DEPLOY

Carefully crafting stack and continuously releasing code.

We hire the best custom app development teams (choosing from more than 100 applicants for every software development position). Working together in co-located teams, we constantly learn from and challenge each other. Our teams stay lean and rapidly deploy customized solutions for each client.

4

SCALE AND MEASURE

Tracking business analytics and customer retention.

We help to get your product to market. Whether that is on Apple’s App Store®, Google’s PlayStore™, or somewhere else. The objective is to make sure your app is available for your users. As your product grows and evolves, we are here to help support you. Maintaining a product may involve keeping it up-to-date with the latest operating system changes or ensuring it works on new devices.

PARTNERSHIPS, RECOGNITION & IMPACT

PART OF THE GOOGLE DEVELOPER PROGRAM
PART OF THE APPLE DEVELOPER PROGRAM
UNIVERSITY OF MICHIGAN PARTNER
LARGEST MICHIGAN MOBILE APP DEVELOPERS
TOP UX DESIGN AGENCIES

Types of engagement

We custom-build applications

Instantly expand your capacity by letting us transform your concepts into business ready software solutions.

We grow and extend product teams

Integrate our outstanding designers and engineers into your processes and teams.

Some of our favorite tools

  • ios
  • php
  • sass
  • postgres
  • gitlab
  • android
  • ruby
  • javascript
  • azure
  • sketch
  • windows
  • angular
  • bootstrap
  • heroku
  • zeplin
  • react
  • html5
  • fabric
  • aws
  • principle
  • node.js
  • css3
  • mysql
  • visual studio
  • illustrator

Explore work

Hearsee Mobility

Helping the blind and low-vision navigate the world around them

View Project
Rutgers University

Storm/Breaker helps users improve mental health

View Project
Dwyer Instruments

SMART Air Hood® App

View Project
Auto-Wares

An Uber-like app for Auto Parts

View Project