Product design
Strategic UX and UI design that solves real problems
Build software people want to use. We blend user research and rapid prototyping to help you make confident decisions, delight users, and deliver real results.
Strategic, user-centered design leads to better software outcomes
Product design brings together strategic UX and thoughtful UI to ensure what we build is usable and valuable for your users and business.
At MichiganLabs, design is baked into every digital project we take on. Our skilled designers work alongside developers and product strategists from the start. Together, they help you uncover user needs and make smart decisions early—before anyone writes or edits code.
Rushing into development often feels efficient, but it usually creates rework, frustration, and software that falls flat with users. Thoughtful user-centered design helps you:
- Align your team early around a shared vision
- Validate what users actually need
- Prioritize the most valuable features
- Improve adoption, satisfaction, and usability
- Reduce waste and avoid building the wrong thing
Graphic design focuses on visual appeal. Digital product design goes further: shaping how something works, how it feels to use, and why people keep coming back.
How we approach product design:
No two projects are the same, but a few core principles shape how we approach product design:
We ask the right questions early:
Our designers explore real user behavior, unusual scenarios, and potential roadblocks before jumping into design solutions. That helps us uncover the right problems to solve and avoid surprises down the line.
We collaborate closely across disciplines:
Designers work closely with product strategists and developers, often in the same room. That leads to faster feedback, fewer handoffs, and better alignment from start to finish.
We prototype and test quickly:
We give your team something to react to early (whether a rough sketch or clickable demo) so we can test what works for your users and fix what doesn’t.
We design for the full user experience:
From first-time use to long-term engagement, we think through every interaction—not just what looks good in a demo.
We think beyond launch:
Our designs scale easily, are straightforward for developers to implement, and are inclusive for all users.
How thoughtful design moves your digital solution forward
Thoughtful design turns vague ideas into clear direction. It helps teams move forward with confidence and build software that’s easy to use, scale, and maintain.
Clarity before you build:
Insights that shape smarter decisions
We talk to real users and stakeholders to surface pain points and overlooked needs so your team can build with confidence.
Design with real context
We map user journeys and workflows to surface friction points and bring clarity to what needs to change, before anything gets built.
Test early, align faster
We create quick, tangible concepts that help teams visualize ideas and test assumptions.
Quality throughout your product:
Intuitive experiences across devices
We design clean, accessible workflows that reduce friction and make it easy for users to get things done on any device.
Consistency that scales
We build clear, reusable systems that speed up development and make future updates easier for your team.
Design that works for everyone
We apply accessibility best practices from the start, so no one is excluded from using your product.
Meet our product design practice lead
Henrick Ferraresso, designer
- Brings a user-centered mindset to complex challenges, with a focus on accessibility, UX metrics, and designing interfaces that support real-world needs.
- Led UX for Cornerstone University’s SOAR mobile app, crafting a streamlined experience to help adult learners manage their education on the go.
- In the healthcare space, he’s helping improve patient outcomes and reduce costs through thoughtful design of a monitoring platform used by nurses, specialists, and patients.
- He modernized core digital systems at Brazil’s largest private bank, impacting the experience of more than 65 million clients.
Ready to design digital products users will love?
Whether you’re starting fresh or improving an existing solution, we’re here to help you create software that’s intuitive and effective.
Let’s start the conversation and explore how thoughtful product design can move your business forward.