Product engineering
Smart software, built to solve real problems
We design and develop tailored digital solutions that deliver meaningful value. Whether you're launching something new or rebuilding what's not working, we help you move quickly and make smart technical decisions along the way.
When product engineering moves you forward
You don’t have to have it all figured out before getting started. We’re most helpful when there’s something important to build or improve, and no clear path yet.
Here are a few signs it might be time to partner together:
- You have a great idea, but no clear path to build it: You have a promising opportunity, but you need help turning the vision into working software.
- Your current tool is holding you back: Poorly written or outdated code is making updates harder, slower, and riskier than they should be.
- Your team is at capacity: Internal resources are focused elsewhere, and progress keeps getting pushed back.
- The product isn’t meeting expectations: Users are frustrated, updates take too long, or the experience isn’t as smooth as it should be.
- You want to raise the bar: You’re ready to improve reliability, streamline the UX, or clean up the codebase
The building blocks of tailored software
Great software supports your team, earns users’ trust, and evolves with your needs.
That’s why we take time to understand how your business works first. Then we build strong technical foundations and work in close partnership with your team to make our progress visible and the results sustainable.
These are the key ingredients of our approach:
Foundational architecture:
We plan for the future from day one, using scalable, well-structured architecture that’s easy to maintain and extend.
Modern development practices:
Our engineers use proven, flexible frameworks across front-end, back-end, mobile, and AI to deliver quality fast.
Collaboration with product management and design:
We work closely with our designers and product managers to make sure the solution works for both your users and your business.
Thoughtful testing and QA:
We build quality into our process, through both automated and manual testing that ensures great performance.
Deployment and integration support:
We make sure your product launches smoothly and integrates cleanly with the systems around it.
What success looks like
When product engineering goes right, here’s what you notice:
- Our users adopted the tool quickly
- We’re building on this success and planning what comes next
- I feel confident in the decisions that shaped the product
- My team can support and evolve the product going forward
- The code is clean, documented, and stable
15 years of building what matters
Product engineering has been the core of Michigan Software Labs from the beginning. For more than a decade, we’ve built software that works for teams in logistics, manufacturing, automotive, education, healthcare, and more.
We’ve developed mobile apps used in the field. Tools that power internal operations. Back-end systems that move data reliably behind the scenes.
But what really sets us apart is how we work.
- We ask the right questions.
- We listen before we build.
- We collaborate closely with humility, not ego.
- We show up, dig in, and follow through.
That’s how we’ve earned long-term partnerships. And why clients come back when it’s time to build what’s next.
Shared Logic
Modernizing an ERP for the recycling industry
Orb Aerospace
Supporting the first trans-Pacific flight by an unmanned humanitarian drone