Make digital clarity your competitive edge
Feeling behind? Unsure where to take your digital efforts next? Book a free consultation, download valuable DIY guides, or schedule a half-day workshop that delivers clear priorities and next steps you can act on right away.
Not sure what you need? Start with a free consult.
Before any solutions, there has to be clarity. That's why we offer a 30-minute discovery conversation—free of charge and focused on your goals and context.
You’ll speak directly with one of our strategists to:
- Talk through what's happening inside your org
- Explore where your digital efforts feel stuck or full of potential
- Leave with sharper language and a clearer sense of your next step
If it makes sense to go deeper, we’ll share how our Digital Discovery Workshop helps you align your team and build real momentum.
Digital Discovery Workshop
A focused first step toward digital clarity
In just half a day, we'll help your team align around shared goals and identify digital opportunities worth solving. You'll walk away with a prioritized action plan ready to implement with a digital partner like us, or internally.
What's included:
- A half-day, senior-led working session tailored to your business
- Facilitated alignment around goals, blockers, and digital opportunities
- Clear prioritization based on impact and feasibility
- An executive-ready report with actionable next steps
Available in-person or virtually, depending on your team's needs.
Tools & resources
Preview the insights leaders rely on, and use our guides to make progress on your own digital challenges.
- Impact x effort matrix: Quickly prioritize ideas based on what matters most.
- Facilitator guide: Run a focused workshop to align your team before big tech decisions.
- Sample report: See the kind of exec-ready insights and recommendations we deliver.
Led by experienced strategists
Josh Hulst
Managing Partner and Co-Founder
- 15+ years helping mid-sized organizations navigate complex digital decisions and move forward with confidence
- Launched and grew MichiganLabs into a trusted strategy advisor and product development partner
- Holds an MBA from the University of Michigan and M.S. in Computer Science from Michigan State—bringing both business acumen and technical depth
Jeff Andersen
Head of Client Partnership
- Former strategist at Vervint and product owner at Steelcase, where he shaped customer-facing technology and digital strategy
- Combines design, development, and client leadership experience to guide teams from strategy through execution
- Holds a degree in Information Systems from Calvin University, bridging technical insight with business priorities
Stuck on where to start with tech initiatives? You’re not alone.
If your digital efforts feel reactive or all over the place, you're in the right place.
Many growing teams feel pressure to modernize, but aren't sure where to start or how to prioritize. We work with mid-sized organizations who depend on tech to operate smarter, move faster, and stay ahead.
You don’t need more ideas. You need a clear path forward. That’s exactly what our Digital Discovery Workshop is designed to provide.
Many of our clients come to us when:
The challenge is real:
- They’re juggling disconnected tools and shifting priorities
- They feel pressure to modernize, but don’t know where to start
- Their team needs to align around a shared plan and build momentum
And the opportunity is within reach:
- They have a bold idea, but need a clear path to execute it well
- They’re ready to take a big step forward and want to make sure they do it right
What to expect from the Digital Discovery Workshop
A half-day, high-value working session
Every session is tailored to clients' goals, but here's how we zero in on what matters:
- Your current state: What’s working, what’s holding you back
- Your goals: Where you want to go and what success looks like
- Your blockers: What’s getting in the way (systems, silos, gaps)
- Your opportunities: Where digital investment can make the biggest impact
You'll receive an executive-ready report:
- A clear set of prioritized opportunities, grounded in your goals and our outside perspective
- Key themes and insights to help your team align around what matters most
- A practical, unbiased starting point for moving forward—whether with us or on your own
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Michigan Software Labs: Your partner for actionable digital strategy and real progress
We believe strategy is only valuable if you can act on it.
That’s why our approach combines clear guidance with hands-on experience to bring the digital ideas to life. No more vague strategy documents.
Our recommendations are grounded in what’s feasible to implement and what will make a meaningful difference for your business.
Partnership you can count on:
We’re expert engineers, designers, and product managers who listen closely, challenge assumptions, connect the dots, and turn insight into action.
A product mindset:
We focus on what’s feasible and worth doing first, so that progress feels possible.
Real experience in the digital space:
Our 15 years of cross-industry experience means we ramp up quickly, ask sharp questions, and help you make confident decisions.
Momentum beyond the workshop:
When you’re ready to act, we’re ready to help you modernize what exists or build what’s next.
What happens after the workshop?
Many clients ask us to keep the momentum going with a focused next phase of work. Depending on your goals, that might include:
- Exploring the most promising opportunities in more depth
- Building a business case to help secure internal buy-in and investment
- Creating early examples or visual concepts to align your team and stakeholders
Some teams take what we’ve developed together and run with it—and that’s because we've set them up to succeed. Others bring us in to accelerate their progress further. Both paths start with clarity.
We’re the digital partner who can help you turn clarity into a competitive edge.
Clarity starts with one good conversation
If your team feels stuck or uncertain where to begin, our free 30-minute consultation is a good place to start.
Let’s start a conversation!