Kawasaki Engines U.S.A. produces nearly 1,000,000 new small engines per year. They needed a way to improve the user’s experience and reduce paper waste by creating a new digital product.
The new digital product allows users to scan a barcode for existing engines or a QR code for new engines that are being manufactured with QR codes. Once scanned, the user is given the opportunity to order parts, find a nearby dealer, or view specific information about their Kawasaki engine.Learn More
Kawasaki wanted to ensure the process for a user was easy and seamless. They had an existing process for dealers but wanted to create a process for consumers. The consumer process is forward-thinking and allows for deep insights into user behavior and improving retention and ease of purchasing.